Take a moment of your time. Drive your mind in a journey through all those absurd trends you’ve seen in recent memory (animal print? 1920’s casual retro? …Leggings as pants?) you hopefully never participated in (or regretfully did). Think for a moment: how fast did those die? How often do you see fashion’s stragglers on the street? How many of those seem ridiculous in hindsight?
That place of realization you arrived in? We welcome you. It’s NEUSHOP’s parting ground. We know from experience trends based on gimmicks are always short lived and that the aesthetics of the practical always beat the test of time. We lean hard on the world of fashion because it deliberately thrives on the ephemeral and the unessential.
These last couple of weeks we underwent a quest: to explore fashion’s fraud across our media. This is what we came up with.