In sync with this Valentine’s Day, Zaina Natour has personalized a series of Neushop’s basic Peruvian cotton tees. The handcrafted embroidery subtly imbues meaning into the tee and transforms it for the occasion.
Zaina Natour is formally trained as an urban planner, has been a career coach in San Francisco, and currently works as a marketer in Seattle. After embroidering her first pepperoni pizza in a beginner’s class, she was excited by the ability to add personality to functionality and Neushop’s clothing presents an opportunity to sew pleasant interventions on the everyday uniform.
This is one of many initiatives that Neushop promotes to allow people to personalize what they use everyday, instead of letting what they use personalize them.