For the last five years Alfie Douglas has been quietly developing a new British premium accessory brand. Not a spin off or copycat of another brand, but something completely new and fresh.
Alfie Douglas is a brand that responds to changing consumer tastes and ideals, a brand for the future. They have been busy experimenting and listening to their customers. They’ve had literally thousands of one to one conversations, getting to understand their likes and dislikes, their needs. And they have learnt that individuality, sustainability, honesty and traceability are central to their buying decisions.
Alfie Douglas is a family name, a family business. A carefully curated range of products designed to appeal to a wide ranging audience with a proven track record, incredible brand loyalty and a worldwide appeal.
From concept to prototype, every piece starts life in the Alfie Douglas design studio in the heart of London. Although their products are simple, there’s more to making a simple leather bag than meets the eye. It takes time, a skilled hand and a sophisticated knowledge of materials to get it right and make a bag that lasts a lifetime.
Every piece is hand built at traditional workbenches in small batches by craftsman using skills that have been passed down through generations of the same family. Alfie Douglas makers are a dedicated group of individuals who take great pride in everything that they make. Each piece is assembled and finished by hand, even the rivets, which are specially made, are hand-hammered.
Alfie Douglas leathers are sourced from the best tanneries in the world. Every single piece of our leather is unique, it has its own grain, structure and character. They match each piece to the function it has been designed for. Leather changes slowly over time. Exposure to sunlight darkens the colour. Everyday use, scratches and natural oils allow it to develop its own character. How you live you life, will be reflected in your bag and will become part of your life story.Alfie Douglas leathers are prepared using natural vegetable extracts from a variety of wood, bark, fruit, roots and leaves. Environmentally friendly with no harsh chemicals, it’s a slow process taking up to six months from start to finish. The end result is a beautiful rich leather made to last a lifetime.
Leather is a natural product and may be slightly stiff to start with. Over time it softens and will break-in like a favourite pair of shoes. The more you use it, the softer it will become, the more it will change shape, the more it becomes part of you.
Alfie Douglas designs and makes simple, beautiful, functional bags. Bags designed to share a lifetime of adventure. A bag for work, a bag for play, a bag for life.Bags so simple, they have taken 4 years to develop. Simple means that nothing is hidden, just raw, real, honest. Alfie Douglas doesn’t make over-complicated bags with fancy catches, pockets and compartments for things we don’t need. They create timeless designs that continuously evolve.
Everything is connected; we are a tiny part of an ecosystem made up of a complex network of interconnected systems. These connections run through every part of the Alfie Douglas business including their suppliers, their people and their customers. They may be tiny, but they are a part of that ecosystem and as such act responsibly to help preserve our planet for future generations.Alfie Douglas aims to produce all products as responsibly as possible. They use only premium quality materials produced under responsible environmental standards. Their leather hides are a by-product of the food industry. Their supply chain is small and they are conscious of their impact on our environment.
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